Prime Day 2022 will happen in Q2, says Amazon

Prime number Day 2021 will happen in Q2, says Amazon

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It'due south official. Prime number Twenty-four hour period 2021 will accept place in the 2nd quarter of 2021. Amazon confirmed the news during today'southward Q1 earnings call, a summary of which you can view via their printing release. That means Prime Mean solar day will happen not in July, but possibly in June, just as previous rumors indicated.

During the earnings call, Amazon reps said the visitor wanted to experiment with the Prime Day date to avert overlapping with the Olympics and summer travel. Unfortunately, Amazon didn't accost the other Prime number Day rumor.

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Earlier in the month, Recode reported that Amazon could hold two Prime number Twenty-four hours events in 2021. The showtime Prime number Mean solar day would occur in June, whereas the 2d Prime Mean solar day would occur in Oct, maybe as a lead up to the holidays.

Amazon has never held multiple Prime Day events, simply the rumor suggests Amazon is breaking tradition so that it can bolster its Q2 sales, especially in light of last year's tape-breading numbers bolstered by the pandemic. For shoppers, that means a double dose of Amazon deals. However, two Prime Twenty-four hour period dates could too atomic number 82 to Prime Day fatigue, as terminal year'due south Oct Prime number Day was outshined past Black Fri, which is traditionally the best time of twelvemonth for all types of deals.

Amazon Prime Twenty-four hour period originally started in 2015 equally a way to celebrate the visitor's and then 20th birthday. Since its inception, the faux retail holiday has grown into a 48-hour consequence historic in xviii countries.

What is Amazon Prime: Perks and benefits of membership

As deals editor at Tom's Guide, Louis is constantly looking for ways to avert paying full toll for the latest gadgets. With over x years of deals-hunting feel, Louis price checks against multiple retailers and searches high and low for the all-time deals to bring readers. A built-in-and-bred New Yorker, Louis is too an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.