Take-Two CEO says $70 is not the new standard game price - leerundood

Take-Two CEO Strauss Zelnick has aforementioned that the $70 price mark for NBA 2K21will not be the new price for all games going onward.

In an interview with Games Industriousness, Zelnick said, "Obviously, we don't utter for the industry and the industry naturally does not coordinate on these matters, to order the very to the lowest degree."

Zelnick then went on to say that he does believe the toll increase, for NBA 2k21 specifically, is justified: "And from our point of see, it's an extremely modest price change disposed that prices haven't changed for a very long time."

While non moving out front with a base-level $70 price tag all round, Zelnick did say, during an earnings call with investors, "I would conscionable observe there hasn't been a frontline price increase for a selfsame retentive clip although costs have accrued significantly."

Take-Two is a heavy publishing force, owning several publishers and some of the biggest franchises on the planet—including Grand Theft Auto—meaning that its position on this issue is a very weighty one so.

Ubisoft recently declared that its future-multiplication releases, at the very least for its upcoming Christmas releases, bequeath remain at the current-generation price. Though that could well interchange shortly enough; in an earnings holler, Ubisoft CEO Yves Guillemot said "For the Christmas games, we plan to attach to the synoptical price as the previous coevals of consoles," adding, "That's what we're adjusted connected at the moment."